• WeChat-MiniProgram-Workshop-La-Wagon

Event Category: Exhibitions - CultureEvent Tags: app, Chengdu, mini, miniprogram, program, WeChat, and workshop

  • Unless you’re living in a world without Wechat, you must know China’s top messaging app WeChat rolled out something quite radical: mini-programs; embedded APPs which require no download, no install.

    Open. Use. Share. Done!

    It is considered mini-programs can do 80% of what native apps are doing, with only 20% of the development efforts!

    However, these mini-programs have been met with much skepticism as well as fanfare – media went from saying these mini-programs were ‘falling flat’ in early 2017, to now saying that they are going to kill the App Store.

    Regardless of how you feel about mini-programs (or whether you’ve even used them), with more than 900 million active users, WeChat and their mini-programs can help you reach and engage more people than ever before.

    For branding and business, mini-programs present a huge opportunity to target a captive audience that has historically favored built-in WeChat services over external ones.

    But what are the best practices for using and building these APPs? Hint: You should not think of mini-programs in the same way as you think about conventional APPs. The philosophy behind mini-programs is totally different, and in this workshop, we’ll explore how they differ.

    Chengdu Expat : WeChat Mini Programs 101 Workshop

    At this event you’ll be hearing from Thibault Genaitay, founder of Le Wagon China, as he shares his in-depth knowledge about how WeChat mini-programs work, all of their capabilities, and the do’s and don’ts of mini-programs. He will look at several case studies, give you real mini-program demos and answer your questions about all things mini-program. 

    Thibault has built and advised on a dozen mini-programs across China, and recently mentored developers, CTOs, and executives on their mini-program strategy at the first-ever China Chat mini-program Hackathon in September.

    So who is this workshop for?

    This a workshop designed for people curious about this new technology: marketers, coders, entrepreneurs, non-techies, and business people who want to learn WeChat mini-program best practices. 

    So what will you learn?

    • What mini-programs are and the philosophy behind them
    • How they’re different from traditional APPs
    • What they can and can’t do
    • What you should NOT do in your mini-programs
    • What you SHOULD do in your mini-programs
    • A brief technical overview of how they work
    • HTML H5 vs. Mini-programs
    • Resources to learn more
    • How much it costs to build a mini-program, and where you can find mini-program developers
    • FAQs

    …and much more

    Date and Time:

    Sunday November 12th, 7:30 – 9:00pm

    Venue sponsor:

    The Beer Nest II / 啤酒窝2店

    Renmin South Road Section 4 – No. 48-32, Master Commercial Street

    (F1, behind Country Garden Real estate sales office, close to “AMI Bar” or Bank of China)


    (碧桂园森林城市售房部后面, AMI酒吧、中国银行、乐道茶馆附近)


    50 RMB Pre-sale
    Day of event: 80 RMB(Limited tickets)
    *Includes 1 selected drink

    RSVP now to reserve your seat –


    click here for tickets!


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